Shoppers Want to Exchange Private Information for Value

Some fairly obvious results, but having some quantitative measure is good.  " .... Conducted on PriceGrabber.com from February 7 – March 7, 2014, this survey includes responses from 3,449 U.S. shopping consumers. ... Respondents were asked questions relating to four scenarios concerning in-store and online personal information-sharing. Personal information included age, gender, email, clothing/shoe size, and credit card number among others. When asked how desirable it was to give retailers personal information for a reward, 50 percent of all respondents would happily provide retailers with information for a discount. Shoppers are more willing to share their information online than in-store, though in-store information-sharing levels are still high: 48 percent of all respondents wanted to share their information in-store versus 56 percent online. ... "