Peapod and Virtual Event Shopping

Peapod's use of lunch truck style vehicles to sell items at events.   The approach also reminds me ot the Schwan's model in suburban communities.   We experimented with the Peapod delivery method.  Note the mobile billboard aspect of the idea as well.   " ... Online grocer Peapod, based here, is launching a promotional campaign featuring “mobile billboards” on the sides of delivery trucks where consumers can shop for groceries using their smartphones. The trucks will be featured at summer gathering places such as ballparks and concert venues in Peapod’s markets along the East Coast, where it supplies the Giant and Stop & Shop banners of parent company Ahold USA, and in Chicago. The campaign also features coffee-cup sleeves with scanable product, in addition to the mobile billboards. ... "