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Wednesday, July 31, 2013

Demotion in Loyalty Systems

Loyalty systems big flaw.  by Roger Dooley. Our brains in particular do not like demotion.  I remember my own particular example with Delta Airlines. After years of flying globally and reaching the highest platinum levels, I retired, minimized travel, and was kicked down to the lowest 'asphalt' level, it seemed.  Now I am as disloyal to Delta as possible.  Has that demotion process been included in their models of business?  Somehow I don't think so.  The article also talks about minimizing the damage.

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