Stouffer Mobile Marketing

In iMediaConnect:  An example of how a company links past behavior to promotion.   Apparently a big success:   " .... How do you reach customers right at the point of purchase? This case study shows how one food brand ... revolutionized digital shopper marketing. Food on the Table is a mobile app that provides recipes to consumers based on their grocery list and sales in the store. When the company approached Stouffer's for a partnership, neither of them could have imagined the success they would find when trying to deliver relevant, truly native experiences to consumers at the point of purchase. Here's how they did it.... "