Confronting Neuroscam

Roger Dooley author of Brainfluence, seeks to answer a number of the criticisms that have emerged recently about neuromarketing methods in the nontechnical press.  Worth a read, Roger is usually reasonable about expectations regarding the technology. I agree with his broad conclusion:  " ... I like an even broader definition of neuromarketing that includes the use of brain and behavior research to improve marketing. That is, my view of neuromarketing encompasses the development of rules and techniques based on how humans process information and behave rather than studies of specific ads or products.... "