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Friday, July 19, 2013

P&G Improving Your Life

In Adage:  " ... Can Your Toothpaste Change Your Life?  P&G Thinks So

'Everyday Effect' Campaign Aims to Show Just How P&G Touches And Improves Lives  ... Procter & Gamble has been saying for seven years that it touches and improves lives.  Now it wants to show you how.

The company's latest corporate campaign effort shines the spotlight more on its brands, making product pitches within a feel-good image campaign. Led by WPP's Grey with digital creative assistance from Yahoo, "The Everyday Effect" launched quietly in January with a 60-second online video, adapted last month into a 30-second spot running on cable and several spot TV markets. .. " 

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