5th Screen and McCormick

I had mentioned a company we worked with in our innovation centers: 5th Screen.  Had reason to look at some of the work they have done with McCormick spices in the innovation and retail spaces. Check out a description of their work here.   Includes a video.  Of particular interest to me the interaction of flavor and innovation.

" ... FlavorPrint is designed to provide a profile for a person’s tastes giving them a fun personality to walk away with.  This evokes the emotion “Self-Creation”. This is an emotion that reveals itself through creating, enhancing and expressing one’s identity by stimulating self-reflection, status, bragging rights and values.

Looking at the personas of 12 different “Flavor Personality” types, this interactive engagement leads the viewer down a path of engaging choices from food pictures.

The user will select their favorite food dishes and the FlavorPrint Analyzer will determine their personal FlavorPrint based on their choices.  Ultimately users are given a personality flavor name. This is represented by an ICON with slogan.  Some users give answers that provide insight to secondary likes. They are given a second FlavorPrint when appropriate.... "