Mathematics of Poker

Some recent exposure to card game theory led me to this WSJ article.  " ... This growth over the past decade has been accompanied by a profound change in how the game is played. Concepts from the branch of mathematics known as game theory have inspired new ideas in poker strategy and new advice for ordinary players. Poker is still a game of reading people, but grasping the significance of their tics and twitches isn't nearly as important as being able to profile their playing styles and understand what their bets mean. ... "