In AdAge: An unusual approach to make the case: " ... GE Makes Short Films In Tiny Town About Big Data ... Company Looks to Illustrate the Industrial Internet Through Scenarios Involving Blood-Sucking Vampires and Extraterrestrials ... ' Creator of Data-Generating Wind Turbines and Jet Engines Will Unveil Short Films to Illustrate the Industrial internet. GE wants people to understand that the internet of things encompasses far more than their refrigerators. ... "
More on the effort with a trailer on the effort that they call Datalandia.
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