Competing Rapidly With Web Intelligence

Last month I gave a talk to a large company that is actively looking for new ways to compete. They have long been seen as a lower cost, but less innovative service provider.  How does a company like this understand their competitive space?  And in particular, how do they understand how that space is evolving over time?    An article from Recorded Future that addresses this dilemma.   How do you rapidly adapt in your domain?  What public and private information can be leveraged to make you as agile as possible.  Gain critical insights from web intelligence, combine that with your own internal sensory data, and drive to key changes in your methods.