Kelloggs Loyalty Program

In AdAge:  A considerably complete program for tracking loyalty.    " ... Kellogg's loyalty program brings in data on 90% of its products  ... Kellogg's Family Rewards loyalty program, which counts 3.5 million members, allows the brand to collect item and store-location data across 90% of its product portfolio in the U.S. The biggest obstacle to using a brand-based platform is "the current marketing structure and dependency on brand funding to run programs," said Maria Keller, Kellogg's director of application solutions, digital marketing and IT ... "