Sales Force Motivation

Using Gamification dynamics at Ford Canada.  Sales teams, which by their nature are already competitive, are a natural place to insert gaming methods that enhance and focus  competition. It has been done historically in the background for a long time.  So why not make the competition more dynamic and 'up front' to speed and better share and focus sales dynamics?  We experimented with just such an example. The Ford example was also covered in more detail in this recent book.