Augmented Reality Potty Training

Metaio reports on Kimberly Clark's Pull-ups potty training via an Augmented reality App.  To Celebrate the First Flush.  Clever idea here.  Descriptive Video.


" ... The Kimberly-Clark Corporation has released an interactive Augmented Reality and 3-D mobile app that focuses on making the potty training process more enjoyable for parents and their children. Designed to be a reward for diligent children, the app contains a variety of 3-D augmented experiences that parents can launch for each successful “flush”. More flushes unlock more content, including interactive games featuring beloved Disney characters like Mickey Mouse and Rapunzel. Metaio worked with Kimberly-Clark and Organic Inc. to bring this great project to the consumers and parents ... " 

Kimberly-Clark on Mobile and Social

An interview with Kimberly Clark  on the future of mobile and social:  " ... Jeff Jarrett, vice president for global digital marketing at Kimberly-Clark, said the company has "seen a nice return on investment from our digital spending." He said the company is increasing spending on mobile searches, and he added, "Nearly all of our brands will have mobile sites by the end of this year .... " 

Innovation Speed Dating at Kimberly Clark

In Consumer Goods Technology (CGT):  A major competitor of my former enterprise is doing some intriguing innovative work:  " ... Kimberly-Clark recently used an innovative approach to market research called Rapid Innovation Sessions (RIS) to create, design and evaluate innovation ideas. This technique incorporates several rounds of consumer feedback for fast iterative prototyping on products, concepts and packaging. Observers abandon the backroom and engage with consumers directly -- think "speed dating" with ideas ... " .  I like the basic idea, have tried some related things, but I like the organization of this technique. Good detail in the full CGT article.