Unilever and Groupon Work with Retail

In Progressive Grocer:

" ... Supervalu, Inc.’s Jewel-Osco division is teaming up with Unilever and Groupon, Inc. to bring social buying to grocery shopping in Groupon’s home city of Chicago while at the same time making Unilever the first global CPG company to allow consumers to buy its products through Groupon and pick up their deal at their neighborhood grocery store ... "

Also discussed in AdAge.