/* ---- Google Analytics Code Below */

Friday, July 29, 2011

Sands Neuromarketing Alliance in China

Just received, an impressive partnership and direction:

Sands Research and Brain Intelligence Establish Neuromarketing Alliance in China and Globally

Partnership to assist clients in fast growing consumer market

  El Paso, Texas and Beijing, China - Sands Research Inc. (SRI), a leading provider of neuroscientific market research services and technology headquartered in the USA, and Brain Intelligence Neuro-Consultancy Ltd. (BI), the first Chinese neuromarketing firm, announced today that they have joined together in providing their specialized services to the top brands and companies in China and on a global basis.

"We are pleased to announce this alliance with the Beijing based research agency, Brain Intelligence and offer our clients local expertise in a market of tremendous consumer growth" stated Ron Wright, President / CEO of Sands Research Inc.

"BI, which was founded by Ms. Ruihong Tang and is advised by leading academics from Beijing Normal University, will be a great partner. Our two companies will work together to provide the latest in market research technology and applications in China and Hong Kong. The neuromarketing services offered include the evaluation of communications (TV advertising, print, web), innovation (product, concepts, packaging) and the shopper experience (both in-store and virtual). Measuring Web usability for increasing conversion rates and online advertising for increasing media ROI is one of BI's real fortes." commented Wright.

"In turn, Sands Research will provide the same services to BI's client base of fast growing Chinese companies who are looking to expand their brands beyond China to the United States, Europe and other key markets."  Wright added ..... "

No comments: