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This was something we explored a number of times, starting with CD Rom based delivery, then from the Web, then including in-mall camera kiosks. Has the time of virtual beauty applications finally become interesting with the Smartphone App? None were very successful, due to a combination of technical, user interest and value-measures. Here is another try:
P&G Offers Virtual Beauty. " ... P&G Beauty & Grooming brands Clairol, COVERGIRL, Olay and Pantene have joined forces to create a comprehensive, multi-faceted beauty application that provides consumers with an exclusive virtual beauty experience... " More detail and press release. For iPhone and Android.
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