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Thursday, July 21, 2011

Free P&G Virtual Beauty App

This was something we explored a number of times, starting with CD Rom based delivery, then from the Web, then including in-mall camera kiosks.   Has the time of virtual beauty applications finally become interesting with the Smartphone App? None were very successful, due to a combination of technical, user interest and value-measures.  Here is another try: P&G Offers Virtual Beauty.  " ... P&G Beauty & Grooming brands Clairol, COVERGIRL, Olay and Pantene have joined forces to create a comprehensive, multi-faceted beauty application that provides consumers with an exclusive virtual beauty experience... "   More detail and press release.  For iPhone and Android.

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