Inevitable I think: From Food Processing:
" ... The writing is on the wall … or the cash register tape. Sales of branded food and beverage products were up less than 1 percent last year. In contrast, sales of store brands (aka private label, house brand, own brand, retailer brand or the passé moniker generic) products grew about 1.7 percent in the year ended May 14. Unit market share for private label in U.S. supermarkets is now 23.5 percent, according to The Nielsen Co.... "
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