The IPG Media Lab and Affectiva Announce Winners of First Annual Neuromarketing Awards
CANNES, France, June 24, 2011 /PRNewswire/ -- Mediabrands' IPG Media Lab and Affectiva today announced, at the Cannes Lions International Advertising Festival, the results of the first annual Neuromarketing Awards. Utilizing technology derived by MIT, Affectiva is able to record and measure viewers' tacit, non-verbal response to content. Feature points, correlating to an individual's facial features are established and are then measured and analyzed. The following categories were tested in the study: Promotion and Activation, Media and Cyber. The content was ranked based upon three facial actions that indicate emotional states.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment