Thursday, July 14, 2011
Dark Side of the Ad Universe
My former colleague Ted McConnell, now with the ARF, very asute in digital advertising, writes on The Dark Matter of the Online Ad Universe: What Happens When Media Weight Does the Opposite of What We Expect? How do Ads hurt brands? And is this different between online and old media advertising?
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment