This has been tested before. And I recall there were cost, shipping and quality issues, and a decrease in total paper waste was not necessarily there. Yet it is well worth another look:
" ... Kimberly-Clark is testing its new Scott Naturals Tube-Free toilet paper, which, as the name suggests, does not have a cardboard tube. According to Kimberly-Clark, U.S. households use about 17 billion tubes annually, creating 160 million pounds of waste. Chicago Tribune/McClatchy-Tribune News Service(7/12)
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