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Saturday, July 23, 2011

Seeking Smartphone Moms

Important demographic.   In my own observations it appears that more women are using smartphones now  and the understanding of this is key.   Manufacturers are responding.  See my recent post on the Beauty Advisor App offered by P&G. Not for mom's alone, of course.

" ... Smartphone-packing moms who are constantly on the go are a prime target for marketers, who are aware that many of the high-spending young women they recently pursued now have different interests and increasingly depend on their mobile devices. Mobility is the key element. "We've known about the opportunity of online moms for a while now, but then mobile technology came along and blew everything up," said Marshal Cohen, chief retail analyst at research firm NPD Group ...

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