Competitive Intel as a Natural Extension to Business Intelligence

This is what I did for some years in the enterprise.   To understand the competition you also need to know your own company.  Rarely done well though, and not with the same tools.  This article discusses it further.  " ... For many companies, competitive intelligence (CI) is vital in order to improve their visibility in the market and to increase their market share. Competitive intelligence is “the systematic, ongoing, legal collection and analysis of Information about competitors, similar products, market trends, branches, new patents and technologies and new customer expectations....“