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Thursday, July 28, 2011

Another Smart Cart

SK Telecom delivers another grocery smart cart prototype. This one can sync from a smartphone. That by itself is a very good idea, decreasing the cost and complexity for the retailer. I have now followed and tested a half dozen of these similar ideas over a decade. None really successful.

Inclusion of location based marketing ideas and self check out are positive inclusions, while the emergence of the smartphone itself  is a negative to those that hope that every cart will have it's display. This addresses one of these by letting a shopper include their own smartphone.  Will follow this where it goes.

Being piloted in Shanghai.

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