The Buying Brain

The Buying Brain: Secrets for Selling to the Subconscious Mind, by A. K. Pradeep,   Pradeep is the CEO of probably the best known neuromarketing company: Neurofocus, in part owned by Nielsen.  Just in the process of reading this book.  So far a good overview of this quickly emerging technology,  starting to be embraced by several large consumer products goods companies.   An overview:

" ... As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains.

" ... The Buying Brain offers an in-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and enjoy everything, and also probes deeper questions on how this new knowledge can enhance customers' lives. The Buying Brain gives you the key to

• Brain-friendly product concepts, design, prototypes, and formulation
• Highly effective packaging, pricing, advertising, and in-store marketing
• Building stronger brands that attract deeper consumer loyalty .... "
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