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Saturday, November 27, 2010

Business Impact of Web 2.0 Technologies

In the CACM:  Excellent overview article.  Lot of good information to make the case in the enterprise.

Business Impact of Web 2.0 Technologies

What do wikis, blogs, podcasts, social networks, virtual worlds, and the rest do for corporate productivity and management?   by Stephen J. Andriole

This article describes research designed to measure the impact of the business value of wikis, blogs, podcasts, folksonomies, mashups, social networks, virtual worlds, crowdsourcing, and RSS filters—all Web 2.0 technologies. Properly deployed, they may well permit companies to cost-effectively increase their productivity and, ultimately, their competitive advantage; the research reported here includes results of interview, observation, and survey data-collection from select companies and industries primarily in the U.S. across six performance areas: knowledge management, rapid application development, customer relationship management, collaboration/communication, innovation, and training. ..... "

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