Gap Promo Location Case Study

An interesting case study in GigaOM  of the use of a location-based check-in capability. What this shows is that people still do not completely understand the concept.  " ... The Gap that used Facebook Places to offer free pairs of jeans provides a real-world example of just how far. The reality is that, in the short term at least, both retailers and services like Facebook and Foursquare are going to have to do a lot of educating and hand-holding for users, because most people have no idea what they are talking about when they say things like “location sharing” or “check in.” ... '