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Tuesday, October 26, 2010

Tesco Adds Barcode Scanner

Tesco has added a barcode scanner to its IPhone App.   A short mention here, which mentions that this can be used at home to add items to a grocery list.   This kind of behavior is something we studied because of the thought that it would lead repeat purchasing of a product.   As opposed to using it in the store which might encourage price or alternate store chain shopping. 

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