/* ---- Google Analytics Code Below */

Wednesday, October 13, 2010

Inside the Mind of the Shopper

I have had a chance to re-examine Herb Sorensen's book from last year, and his supporting site that contains articles about some of the concepts included. Also, a number of posts in this blog about the concepts in the book.  And you can order his excellent book there as well:

Inside the Mind of the Shopper 
In his new book, Herb Sorensen challenges the conventional wisdom of retailers and brands who don't understand how shoppers actually buy. A few highlights:

- Sell more by promoting a select group of products, rather than frustrating them with too many choices.
- Merchandise for the "quick trips," which comprise most shopping trips and a third of total dollar sales.
- Understand the buying hot spots, reach more shoppers and sell more items.

No comments: