I have had a chance to re-examine Herb Sorensen's book from last year, and his supporting site that contains articles about some of the concepts included. Also, a number of posts in this blog about the concepts in the book. And you can order his excellent book there as well:
Inside the Mind of the Shopper
In his new book, Herb Sorensen challenges the conventional wisdom of retailers and brands who don't understand how shoppers actually buy. A few highlights:
- Sell more by promoting a select group of products, rather than frustrating them with too many choices.
- Merchandise for the "quick trips," which comprise most shopping trips and a third of total dollar sales.
- Understand the buying hot spots, reach more shoppers and sell more items.
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