Store Brands Here to Stay

Overview of Deloitte study on store brands in Progressive Grocer:  " ... In a Deloitte study, 80% of consumer respondents said they think most store brands are made by national brands, and 85% said they found store brands they like as much as national brands. By working together, CPG companies and retailers can consider "variations on current brands and what new innovations should be brought to market so as not to overwhelm an already substantial marketplace ' .... "