Next Generation of Consumer Loyalty

A good piece from the Harvard Business review voices on the next generation of location and consumer loyalty systems. Foursquare and beyond.... "These experiments have generated excitement, but they only scratch the surface of what's possible. Check-ins are not enough — and businesses know that showing up does not equate to profit. A customer might be checking in without purchasing anything, or their purchases might be small, deeply discounted, or one-time due to competitor loyalty. Additionally, user points on most location-based networks are tied to a specific location ... "