Had not heard of the term specifically before, but there is also deep analytics. I know what it is, practiced it for years, new term for me:
" ... One term for using predictive analytics technologies to apply complex analysis to unstructured data is deep analytics. Simply put, deep analytics supports meaningful analysis of data from everyday customer interactions and business events, no matter the source, which drives more effective performance management and decision-making. You can't just buy deep analytics software off the shelf and start using it. Well, you can, but you probably won't be able to use it very well. More practically, you can follow a disciplined approach to implementing a deep analytics solution. There are several core principles that, if followed, can support an effective implementation of deep analytics technologies ... "
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