BJ Fogg and Persuasive Technologies

In my last post I mentioned BJ Fogg.  We learned of his work while using the Institute for the Future over a number of years.  He is a Stanford researcher and consultant, and worked with our enterprise a number of times.  Notable is his work on persuasive computer technologies.  He has published several books on the topic.   Most recently he has been studying Facebook.   See his site for more information.