Donna Sturgess' book is now out ... Very nicely done. Excellent reviews on Amazon. An intriguing, great read. Novel look at making your business thrive. From my previous review:
I just read Donna Sturgess' new book: Eyeballs Out: How To Step Into Another World, Discover New Ideas, and Make Your Business Thrive. In the book she visits the Nuclear Carrier USS Stennis and immerses herself in the life on board. I too have been impressed by the thrill and excellence evoked by those with military experience. She provides a number of 'spectacular' points about how the military uses its understanding of people and technology to provide enduring value.
Some surprising chapters, like a description of the use of chaplains on the carrier and in business. A suggestion of using more incremental badge-style recognition methods. Utlizing games to anticipate action in complex business decisions. The use of immersive strategies to get true understanding of context of the business and customer. Our own innovation centers took this approach. Emphasizes the value of hiring veterans who have experienced this world. All of this provided using the background of a good story.
An easy read, this book would be useful as prereading, chapter by chapter or in its entirety, for innovative management meetings, where you could add examples from your own company. You can preorder now, planned release is in October.
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