Google Goggles: Image Recognition on Mobile

Have been involved in a number of image recognition projects, and the general problem is still hard.  Google Goggles is now available on the Iphone as part of the Google Mobile App.  It is also available for the Android Standalone.  More here.  My own tests show that it can be recognize text on a image, which can be useful.  Continuing to experiment with it.  Would like to get some examples of other successful applications of GG that are out there.