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Friday, October 15, 2010

Adverts in Your Head

A fairly good article in CNN on Neuromarketing.  They quote Roger Dooley: "the biggest development that I hope we see is some solid research validating neuromarketing techniques. That would be a bigger boost for the industry than modest technology improvements."    and further from one of my favorite companies: "[It] provides unique insight into the consumer's unconscious responses to advertising -- video, print, digital -- product design and product packaging," Ron Wright, President/CEO of neuromarketing firm Sands Research Inc

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