I posted a while back that I have been helping Cowans Auction House, to improve their ontology and online presence. This week I tracked a historic Guns and Militaria auction they were holding. Most notable was how fast-paced these auction interactions can be with a smartphone. You can track them from work or wherever you are, alerting yourself to items you are interested in. I have also observed the back-office process that supports the bidding operation.
The overall user experience is quite different from a physical auction. There are no audience cues, but rather a fast past stream of information. Does this ultimately improve the engagement process?
You can track the progress of the auction without signing in. If you want to bid a short sign in is required. The auction continues this afternoon and tomorrow. These kinds of push Apps are excellent examples of live interactions with a complex remote event. More about Cowan Auctions.
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