/* ---- Google Analytics Code Below */

Friday, October 29, 2010

Fast Paced Auctions with a Smartphone

I posted a while back that I have been helping Cowans Auction House,  to improve their ontology and online presence.  This week I tracked a historic Guns and Militaria auction they were holding.  Most notable was how fast-paced these auction interactions can be with a smartphone.  You can track them from work or wherever you are,  alerting yourself to items you are interested in.  I have also observed the back-office process that supports the bidding operation.

The overall user experience is quite different from a physical auction.   There are no audience cues,  but rather a fast past stream of information.  Does this ultimately improve the engagement process?

You can track the progress of the auction without signing in. If you want to bid a short sign in is required. The auction continues this afternoon and tomorrow. These kinds of push Apps are excellent examples of live interactions with a complex remote event. More about Cowan Auctions.

No comments: