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Saturday, October 30, 2010

Winn Dixie's Happy Meals for Adults

An interesting idea.  The llink and full article contains lots of example images.  Also seems quite complicated, and I think adult consumers might quickly be oversaturated with the idea.  How long will they buy into it?  Stay tuned.

Winn-Dixie’s new type of Happy Meal…Customer Marketing on Steroids or Shopper Marketing? by sjfrenda
Winn-Dixie has been using an integrated marketing plan to present weekly “Make-A-Meal” specials dangling four free products with the purchase of select brands.

The themed offers are advertised prominently on the chain’s website, featured in circulars and local radio spots, and promoted in stores via table displays, ceiling signs and window posters. The most recent deal, staged Oct. 13-19, offered free SKUs of Dole Foods bananas, Smithfield Foods’ Eckrich sausage and private-label milk and coffee with purchase of three boxes of Kellogg Co. cereal. The promotion delivered $10.71 worth of free product on a purchase of $14.97. (The Kellogg’s cereals were priced high at $4.99 per box.) .... "

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