Unilever Becoming Demand Driven

Not an unusual thing these days:

Unilever’s Global Effort to Become More Demand Driven
With 400 brands spanning 14 categories of home, personal care and food products, Unilever is one of the world's largest consumer products goods companies. While major consumer packaged goods companies tend to focus on either food or personal care, Unilever has large operations in both areas, which create different supply chain challenges.


Recent volatility has placed a premium on understanding consumer preferences, and Unilever recognized that more accurate demand signals can positively impact customer service, drive down inventory levels and reduce costs.
In a recent and highly attended CGT web seminar, titled "Demand Sensing and Inventory optimization Go Global at Unilever", Doug Sloan, Unilever North America's director of Supply Chain Operations, explained why the consumer goods giant implemented Terra Technology's Demand Sensing as part of their journey to become more demand-driven ... "