Leveraging Data in Shopper Marketing

Of interest, I have worked with Dave Katz in the past, he cleverly makes use of existing data assets about how people shop:

Clientone Announces Agreement with Experian Marketing Services to Leverage Data Assets  in Shopper Marketing Vertical
CHICAGO, IL – October 5, 2010 – Dave Katz Managing Partner/President ClientOne Group announced today an agreement with Experian Marketing Services (EMS) to leverage their data assets in the Shopper Marketing vertical at the Shopper Marketing Expo.

ClientOne began on the premise how shoppers behave informs what business should do with their marketing dollars. In 2009, the company introduced Shopper Marketing 2.0 the notion of understanding the layered marketing influences on the shopper path to purchase at PMA Shopper Marketing Summit. Earlier this year ClientOne introduced Microzone Shopper Marketing the first panel driven database of shopper brand and category expenditures at the household level with media that inform shopper decisions.

“Shopper marketing is at a crossroads not seen since the early days of direct to consumer marketing with the advent of closed loop marketing systems. The nuances of Ad & Trade promotion accountability present a similar challenge. Recent advances in marketing sciences, technology and industry thinking have contributed to the development of a new framework for analyzing shopper heuristics and path to purchase behavior holistically,” noted Dave Katz Managing Partner/President ClientOne. “EMS suite of targeting and measurement tools are a perfect fit for the emerging Ad & Trade promotion accountability needs in consumer packaged goods shopper marketing. By leveraging our shopper experience and consulting framework combined with the EMS data provides a superior solution to our clients.” .... "

Previously about ClientOne.