Your key Marketing Strategy for 2019 had better include Voice By Annie Pettit in Customerthink
Take a minute to think about every car commercial you’ve ever seen.
Close your eyes. Let the imagery percolate.
Now watch this commercial.
Is that the PRECISE commercial you just imagined?
Probably.
That’s because Lexus used AI to create a commercial based on a training dataset of award winning car commercials. The commercial is effective for several reasons. First, the AI system that produced the script correctly identified the criteria that would win with its target audience. Second, a human director, Kevin Macdonald, applied emotional creativity to weave together the required components. And third, incorporating AI into the creative development process is the perfect way for Lexus to demonstrate how the use of cutting edge technology to build vehicles. This AI commercial is completely on brand. ... "
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