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Tuesday, December 18, 2018

AI Design Trend Inspiration

Several of my students looked at startups in the fashion industry, that had design, marketing  and customer engagement angles, so this is interesting.  Have not seen to much for AI in design/creativity over the years, so that too is intriguing.   Note also the use of image recognition.

Yoox looks seeks AI’s help for design inspiration   by Matthew Stern  in Retailware  With retail expert comments.

Designers of Yoox’s latest apparel line are getting a little inspirational help; the line is based on information collected, aggregated and “powered by artificial intelligence.”

Yoox’s AI tools review content across social media and online magazines to furnish the retailer’s designers with data on what styles are being discussed and shared. Inspiration also comes from predictive indicators into emerging lifestyle and style trends, analysis of internal data from products sold on its site, customer feedback, industry purchasing trends, as well as text search and image recognition.

“We are always exploring the frontier between Human and Machine; it’s been part of our DNA since I invented Yoox in 1999,” said Federico Marchetti, CEO of Yoox Net-A-Porter Group, in a statement. .... "

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