Liked this TechCrunch piece because it addresses workspace and workflow in ways that AI claims usually do not. Not only 'What' will be done with cognitive, but 'How' it will be effectively used in day to day operations .... with what data ... and not forgetting the 'Why': ... faster, better, cheaper? All that leads to a better chance of it getting tried and installed and used. A simple business process model, or even a concept diagram of the workspace are good places to start.
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