State of Neuromarketing

In New York Magazine: Good non technical article on the state of the use of neuromarketing techniques in industry.   Some of the things stated as starting to happen are already here.  Still, the approaches have yet to largely replace classic consumer research methods.  Most work is still in parallel, looking for confirmation.  Largely because we do not exactly understand the connections between brain activity and purchasing behavior.  There are hints,  perhaps useful, but the contexts involved are still complex.