Brought to my attention via the Brandery. Strap. Also, their Brandery information.
" .... Strap enables actionable human data to inform and improve marketing and engagement programs. We believe the consumer centered journey must be personalized because a more personal world is a better world. Through powerful analytics and segmentation from smartphones, wearables and health data applications, Strap empowers some of the world’s largest brands and retailers to securely engage consumers at the right time while building brand loyalty and gaining valuable consumer insights. Strap was founded in early 2014 by Steve Caldwell, Patrick Henshaw, and Joey Brennan, and is headquartered in Cincinnati, Ohio. Follow Strap on Twitter at @getstrap. ... "
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