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Sunday, October 18, 2015

Marketing and Design Thinking

Nicely thought out look at the idea.   Embed the consumer.

Marketing takeaways from design thinking  by Mandeep Grover  

As marketers, it's easy to get stuck in campaign cycles and budgets, which is why a design thinking mindset can offer new ways of combating marketing challenges.

At times we can lose track of the consumer and their ever-changing needs. This is why I believe marketers can learn a lot from the art of design thinking: the method of thinking in the design process.

Design thinking offers marketers an approach to generate a deeper understanding of the consumer based on the principles of ethnographic research, and puts the customer at the center. It's the first step in finding innovative solutions to a given problem.

So, what can marketers learn from this approach? A lot if you ask me. Here are a few points to get started. ... " 

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