Marketist Mark J Perry charts the progress of online shopping with stock prices.
" .... There may be no other large company operating today that better illustrates the economic concepts of creative destruction and consumer sovereignty than Amazon – to the significant benefit of consumers, who are the direct beneficiaries of Amazon’s success as an Internet-based online retailer. The rise in Amazon’s share price is a market measure of its success at fulfilling The Amazon Doctrine of aligning with customers – its stock is winning in the market only because its customers are winning daily with low prices, a wide selection of great products and the convenience of shopping online from home – or from anywhere with a Smartphone. ... "
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