Some Consumers Can Predict Product Failures

In RetailWire: " ... While brands and retailers continually try to link themselves to trendsetters, a new university study has identified a unique subset of consumers — "Harbingers of Failure" — for their ability to predict product failures.

The study from Northwestern University and the Massachusetts Institute of Technology identified these customers either through past purchases of products that failed — such as Diet Crystal Pepsi or Frito Lay Lemonade — or past purchases of existing products that few other customers buy. ... "