Studied this when it became possible to digitally and dynamically price items in store. Of course online it can be done much more easily. Note here it is mostly about service examples. What are the expectation of customers in varying contexts.
Will surge pricing become the new normal?
For some, "surge pricing," the use of algorithms to automate price increases on products and services in periods of high demand and limited supply, adheres to a basic principle of a free market economy. Others see it as a form of price gouging. Do you see surge pricing being used by more service companies in the months and years ahead? ... "
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