I recall looking at measures of 'clumpiness' in market basket analysis. The power of the clump?
Are Your Customers ‘Clumpy’? What Binge-buying Means for Marketers
It’s no secret that many consumers now binge-buy online. But new research by Wharton’s Eric Bradlow shows how marketers can track that behavior to effectively target these profitable ... " an Interview " .... based on a research paper titled “New Measures of Clumpiness for Incidence Data,” which he co-authored with Yao Zhang, an associate at Credit Suisse, and Dylan Small, a Wharton statistics professor. ... "
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