Uber, Big Data and a Process Controlling Things

How Uber uses Spark and Hadoop.  Good useful piece in Datanami. instructive as to what is possible, with a well understood business process plan.    Good example of the interaction of things and data that others with this problem should examine.

  " .... Uber has the envious position of sitting at the junction of the digital and physical worlds. It commands an army of more than 100,000 drivers who are tasked with moving people and their stuff within a city or a town. That’s a relatively simple problem. But as Uber’s Head of Data Aaron Schildkrout recently said, that simplicity of its business plan gives Uber a huge opportunity to use data to essentially perfect its processes.

“It’s fundamentally a data problem,” Schildkrout says in a recording of a talk that Uber did with Databricks recently. “Because it is so simple, we sort of get to the essence of what it means to automate an experience like this. In a sense we’re trying to bring intelligence, in an automated and basically real time way, to cars that all over the globe right now that are carrying people around, to make that happen at this tremendous scale.”  ... "